The advertisement that strikes my interest is the Above the Influence advertisement, where the setting is a party and there are teenagers acting like marionettes with drinks in hand. They dance around other teens at the party, trying to persuade them to drink. I feel like the allusion between being a puppet and drinking is powerful. They're basically saying that if you drink at a party, you aren't wise enough or strong enough to make your own choices. This persuades audiences to believe that drinking is therefore a sign of weakness and is looked down upon.
One of the potential appeals in this advertising is satisfying curiosity of its audience, which is clearly teenagers. This type of advertising grabs the attention of the viewer right away. The ad exemplifies this appeal because the viewer is intrigued by the different dancing and choreography and will pay attention to the ad itself, even if they do not understand the underlying message. Therefore, the Above the Influence campaign use dancing as a way to segway viewers into a similar situation.
To catch the ad, go to abovetheinfluence.com/the-ads/ and look at "Stage Hands."
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